Professor
Corporate social responsibility (CSR) is not a new phenomenon. For example, Smith (2003) outlined how Sit Titus Salt founded the company town of Saltaire in the nineteenth century in order to provide his employees with better working conditions than the alternatives available at the time. However, what has emerged as a new reality in CSR is the range of stakeholder expectations that managers must incorporate into their planning (Clarkson, 1995; Dawkins and Lewis, 2003; Harrison and Freeman, 1999; Neville and Menguc, 2006). Salt, for example, was perhaps motivated by altruism for his employees, or perhaps rationalized that happy employees are more productive and thus provide economic benefits. He likely did not take into account the supply chain, consumers, activists groups and NGOs, and certainly he would not have issued CSR reports in order to attract socially responsible investors.
This increase in stakeholder engagement is exactly what managers face today. It is simply not......
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