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Radio

Good morning Mumbai...as the long drawn out sentence from Vidya balan (RJ Jhanvi) rolls musically into your ears I almost forget that a Satellite radio station plays across a geography like India and so doesn't address a single city but multiple locations. But RJ Jhanvi's opening lines are telling. Desh apna ho gaya lekin log paraye ho gaye. I see Munnabhai's content dopey eyed look and am transported to radio heaven, a place where there are no set top boxes and cable connections, just free ranging, free speaking radio and its dedicated listeners!! World space has definitely hit a six with its association with the film. The fact that Vidya Balan was on Radio Jhankaar on World Space hosting shows was the icing on the cake. I wish the association was promoted a lot more and for a longer time (hope you got a sign off on reruns). Surely it could have bumped up sales as Vidya Balan made a stronger case for the Visual in our mind of a radio jock. Let the perfectionist in me forget for a......


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Approximate Word Count: 853
Approximate Pages: 4 (250 words per double-spaced page)

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