Jetblue:Leadership With Wings
JetBlue: Leadership with Wings
"To continue to bring humanity back to air travel." This is the promise JetBlue Airways Corporation has made to its shareholders, customers, and "crew members" in order to build a strong, solid and rapidly growing company. JetBlue uses two significant tools that drive its success: low fares and superb customer service. This growing discount airline works to keep its costs down and implies this goal by offering one-class service and eliminating airport lounges and full meal services. JetBlue relies completely on technology with an operation strategy of choosing less crowded airports located near large cities to keep its turnaround down. In addition, JetBlue offers leather seats, LiveTV (a satellite service with programming provided by DirectTV), and began adding XM Satellite Radio to its fleet in 2005 to stress customer value.
According to our chapter, the Service Value Model has six components that focus on customer value. The quality of JetBlue......
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Approximate Word Count: 1831
Approximate Pages: 8 (250 words per double-spaced page)
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Jetblue:Leadership With Wings
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