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EXECUTIVE MEMO

Wal-Mart's must focus on growth by building a high quality, low price brand in the new markets of South Africa and Australia by using its established retail knowledge capital and expertise.

This strategy is recommended because Wal-Mart is:
• Facing increasing competition in local markets where already established
• Loosing market share in these new territories due to increasing presence of suppliers (from China and India) in these emerging markets
• Not maximizing potential and new revenue from access to these new markets
• Not leveraging access to new goods and product raw materials

The priorities are to:
• Conduct feasibility study and due diligence in recommended regions to establish mode of entry
• Mobilize resources for entry
• Execute entry to plan
Timeframes: 1.5 years
Budget: 350 Million USD


FIRST STAGE: CASE ANALYSIS

1) Identify the issues/problems

The following issues and potential problems have been identified:

-......

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Approximate Word Count: 3697
Approximate Pages: 15 (250 words per double-spaced page)

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