New Public Health Approach
2) The ‘New Public health' approach has revolutionized the way we look at health promotion and awareness. It differs greatly from the old individualized approach but it is also similar in some ways.
Before the new public health approach of the late 70 and 80's there was a time categorized as the therapeutic era. This era encompassed a very individualized approach to health, basically, the idea was if you get sick or feel sick go to the doctor, they'll fix it, then go home. Health authorities had a superficial campaign, they gave out some information about prominent diseases and illnesses and expected the individual to act on it. It was superficial because most people didn't do anything about it, certainly not enough to put a dent in the statistics. There was practically no health promotion. Usually if you wanted to find out about a disease or illness the only place to get the information would from the doctors. Cigarette companies and alcohol companies were advertising their......
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