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Skin Care

Introduction

For many people, vanity is as necessary as food and shelter. Vanity, when satisfied, gives some sort of self-assurance that a person would feel good about themselves in a very competitive world. In this case, vanity is measured through the physical appearance of the person. He/She has to present himself/herself as acceptable as possible based on other people's perception. In the Filipino culture, a "perfect" beauty would include a "flawlessly-white" skin.

Case Background

Mr. John Collado, the newly-hired Product Manager of Skin Care, Inc. was looking for the perfect gift for his daughter's graduation day. He and his wife were inside the SM Megamall for a possible choice of gift. He was captured by his observation of the people lining up to avail skincare services from another company that offers way cheaper prices than Skin Care, Inc. gives.

Back in his office, he concluded that Skin Care, Inc. was the number one clinic to go to for skin treatments. On......


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Approximate Word Count: 1046
Approximate Pages: 5 (250 words per double-spaced page)

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