Staples
1. How are stores, catalogue, and Internet-based distribution channels alike or different in terms of the channel functions they perform?
The distribution channel is different for the stores than it is for catalogue and internet-based distribution. The customer receives its goods from the store itself. In contrast, the "North American Delivery" segment which includes the catalog and internet operations all bypass the stores.
2. Do you see any potential for conflict among Staple's different channels? Why or why not?
The only conflict I see is in between the operations conducted with Stapleslink and the additional 100 sales force personnel. It seems there is some redundancy in that both operations are targeting the needs of the same type of customers. While one provides a computer program that links the companies with Staple's computer system facilitating and expediting orders. On the other hand, the additional 100 sales staff members worked exclusively with corporate and......
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