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OVERVIEW
In 1974, Godiva was acquired by multinational Campbell Soup Company. Godiva International is made up of three decision centers: Godiva Europe, Godiva USA, and Godiva Japan. Godvia European is headquartered in Brussels, Belgium. The company¡¦s factory is also situated in Brussels, from where products are exported to more than 20 countries throughout the world, including Japan. There is another production unit in United Sates, which can provide about 90 percent of the needs of the U.S market, with the remainder being imported from Belgium.

Godiva European launched the Corne¡¦ Toison d¡¦Or brand. The original purpose that Godiva European acquired the Corne Toison d¡¦Or brand is to differentiate the positioning of the brand Corne¡¦ Toison d¡¦Or brand. Godiva Japan is solely concerned with marketing, distribution, and sales of Godiva chocolates and imports the product from Belgium.

Prior to 1991, Godiva European experienced a loss of $10 millions, said......

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Approximate Word Count: 2075
Approximate Pages: 9 (250 words per double-spaced page)

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