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B2b And B2c Marketing


Marketing

There are many differences between business to business and business to consumer when marketing is done. There are some similarity of the two which is they both sell to people (2006, Perry). People who buy from either business to business or business to consumer have some basic need to be fulfilled which makes them make a purchase (2006, Perry). The business to consumer decisions normally involves one person and business to business usually involves many people. This paper will explain the difference in the marketing of business to business and business to consumer; additionally, the paper will compare the websites of the two plus give an example of each of the different ways of marketing.
Business to business marketing identifies the target market which can be in sales, legal, finance, marketing, facilities, logistics, manufacturing, or IT. The business has to understand the best ways to market in order to guarantee success in the product or service they are......


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Approximate Word Count: 791
Approximate Pages: 4 (250 words per double-spaced page)

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