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3BUS0051 – INTERNATIONAL MARKETING

ASSIGNMENT NO.1

JOSEPHINE OLAMIDE ADEYANJU

04085310

WORD COUNT: 1,200

A CRITICAL ANALYSES OF THE IMPACT OF INCREASED CLIMATE CHANGE ON BUILDING MERCHANT INDUSTRY, ITS EFFECT ON THE MARKETPLACE AND THE FUTURE STRATEGIES OF E.H SMITH

Josephine Adeyanju,
University of Hertfordshire, Hertfordshire, UK



Introduction
One of the frightening environmental concerns is the build-up of carbon-dioxide (CO2) in the atmosphere that has resulted from heavy use of fossil fuels. This carbon dioxide blankets traps the sun's radiation, which leads to an increase in the earth's average temperature. In the UK, climate change is likely to give rise to warmer temperatures, wetter winters and drier summers, as well as higher sea levels resulting in flooding of coastal areas (Boyd et al 1998). As an article (Habitat International 1995) states "the building industry, together with the materials industries which support it, is one of the major......

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Approximate Word Count: 1759
Approximate Pages: 8 (250 words per double-spaced page)

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