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TURKCELL Strategic Analysis
B. STRATEGIC POSTURE
1. MISSION
To ensure the satisfaction of our subscribers, shareholders and employees by creating synergy with our partners while remaining a leading and trusted company.

2. OBJECTIVES
• To maintain leading position

• To achieve double digit growth in our subscriber base

• To sustain a balance between top and bottom line objectives

• Retention of valued subscribers

• To maintain technological leadership in Turkey by using cutting edge network infrastructure

• To be the Coca-Cola in GSM sector as awareness

• To meet the needs and expectations of our subscribers

On the regulatory front, the Telecommunications Authority recently provided an
indication that the granting of third generation (3G) licenses and topics such as
Mobile Number Portability (MNP), as well as the access of Mobile Virtual Network
Operators (MVNO) in our market, will be among their agenda items. Although there is
currently not......

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Approximate Word Count: 1938
Approximate Pages: 8 (250 words per double-spaced page)

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