FratFiles

• Save Paper

In Japan, many homes have an electronic toilet seat rather than the conventional ones we use in the United States. The seat features an integrated, self-sanitizing bidet with a nozzle the size of a pencil that comes out from underneath the toilet seat and squirts water (adjusted to the user's comfort) to cleanse one' body after using the toilet. An attached blow drying unit eliminates the need for wiping with toilet paper. Users can adjust the water pressure, the temperature of the water, and the duration of the spray.

The electronic bidet is well established in the Japanese market. Its manufacturers enjoy a competitive advantage due to the unique characteristics of the Japanese people, who are very concerned about hygiene, and due to constraints on space that preclude installing a standalone bidet in most Japanese homes. Given Japan's high GDP, its technological savvy, and its dense population, a compact electronic product that enables people to maintain cleanliness is a......

View the rest of this paper...

Approximate Word Count: 1157
Approximate Pages: 5 (250 words per double-spaced page)

Similar Essays

1. New Product Marketing Plan Counpon Scanner
   

   New Product Marketing Plan Counpon Scanner. ScanZ Technologies Coupon eCompanion®
   Marketing Plan Table of Contents Executive Summary ...

2. New Product Marketing
   

   new product marketing. In Japan, many homes have an electronic toilet seat rather
   than the conventional ones we use in the United States. ...

3. New Adidas Product Marketing Campaign
   

   New Adidas Product Marketing Campaign. The Adidas Company was behind and
   helped such influential athletes as Jesse Owens and Muhammad ...

4. Dealing With Perception In The Marketing Of A New Product At Snowy ...
   

   Dealing With Perception In The Marketing Of A New Product At Snowy Snowboarding.
   SHORT TABLE OF CONTENTS: 1. Purpose Statement 2. General ...

5. Marketing A New Product
   

   marketing a new product. HEDO-FALLS Marketing Plan Product Design and Development
   The Hedo-Falls shower system is the first of its kind. ...