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INTRO TO MARKETING (33:630:301:01)
Fall 2006

Class Meetings: Mondays & Thursdays 10:20 am - 11:40 am, BECK 250
Course Web Site: Blackboard: http://blackboard.newark.rutgers.edu

Instructor: Tulikaa Bhatia
Phone: (732) 445 5274
E-mail: tulikaa@rci.rutgers.edu
Office: Levin 226
Office Hours: Monday & Thursday 1:30 pm – 3:00 pm (Or by appointment)

Prerequisites:
33:010:272: Intro Financial Accounting
01:198:170: Comp Apps-Business
01:220:102: Intro Micro Econ; 103:Intro Macro Econ
01:640:135: Calculus I
01:960:285: Intro Stat for Business

Course Description:
This course aims to provide you with the conceptual basis to identify and analyze marketing problems and to understand how creative marketing strategies can be harnessed to create competitive advantages for firms. No background of marketing is assumed for the class.

We will cover analysis of the marketing functions of price, place, promotion, and product; consumer behavior; market research;......

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Approximate Word Count: 1560
Approximate Pages: 7 (250 words per double-spaced page)

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