Mos Burger 4ps In Hong Kong
Mos Burger¡¦s Product Strategy
Its image is associated with health and nature, which are also the weaknesses of McDonald¡¦s. While McDonald¡¦s burgers have reached mature stage, Mos Burger launches unique burgers like ¡§Mos Rice Burger¡¨ and ¡§Takumi Burger¡¨ which captures lots of attention. Thus, in terms of product, McDonald¡¦s faces great challenge from Mos Burger.
Mos Burger¡¦s Pricing Startegy
The price of Mos Burger is relatively high compared with McDonald¡¦s. However, as it is in the introductory stage, people are less sensitive to price. Hong Kong people value new products and are willing to pay high price to try something new and unique. Moreover, Mos Burger has very clear relative advantage over its competitors. These all allow skimming pricing strategy to be adopted. Below is the comparative pricing of burgers from McDonald¡¦s and Mos Burger:
Product Item McDonald¡¦s Mos Burger
Cheese Burger HKD 7.3 HKD22
Rice Burger HKD14.8 HKD22......
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Approximate Word Count: 251
Approximate Pages: 2 (250 words per double-spaced page)
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