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Coca Cola

Executive summary

This reports gives internal and external audit of coca cola. And shows Coca-Cola's strengths weaknesses opportunities and threats.
It also shows a marketing objective and strategy to increase market share by 3% within a 12-month period.
And a tactical plan to achieve the market objective and strategy within the 12-month period.

Introduction

The brands of The Coca Cola Company represent some of the most popular beverage brands in the world. Coca cola is one of the best selling soft drink product on the market. It is sold in hundreds of countries around the world.
Recently coca cola had to evolve from the fizzy drinks to a more health conscious product as the lifestyles and cultures of the coca cola products have been changing. Coca cola realiezes that they have to produce what the customer want so they introducing more health conscious products.
Marketing Audit of Coca Cola as a marketing consultant for Coca-Cola

External factors
PEST......


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Approximate Word Count: 1905
Approximate Pages: 8 (250 words per double-spaced page)

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