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How Tobacco Companies Advertise

How Tobacco Companies Advertise
The two cigarette advertisements analyzed in this paper are both well made and make the product look good. There are many different ways companies can make an advertisement more appealing to consumers. There are also many different groups of consumers that can be targeted. In order to create a successful ad there must be a combination of both of those things. These cigarette ads have a good layout and look appealing but the manner in which they target their audience and how they make their product are not entirely honest.
The first advertisement is for Camel Cigarettes. At the time this ad was being circulated their mascot was Joe Camel. The ad shows Joe Camel smoking a cigarette. He is wearing a nice suit and sunglasses and is sitting down with a saxophone in his lap. Behind him is a brick wall with a purple light shining on it. On that wall is a neon sign that says "Camel, Genuine Taste". It is intended to make the product, cigarettes,......


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Approximate Word Count: 1008
Approximate Pages: 5 (250 words per double-spaced page)

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