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Profit And The 4 P's Of Marketing

Type of Lesson: Inquiry Lesson

Due Date of Initial Review: April 3, 2006

Due Date of Final Review:

Date of Presentation: April 12, 2006

Curriculum Framework Information:
http://dwe.arkansas.gov/CurriculumFrameworks/Business/advertising.pdf

Name of Course: Profit and 4 P's of Marketing
Unit: 1 and 2
Knowledge Item: 1.15 and 2.3
Page: Unit 1 – Pg. 206. Unit 2 – Pg. 208

Title of Lesson: Profit and the four P's of marketing.

Objectives for Lesson:

 Define profit.
 Define the four P's of marketing.
 Use information to answer questions about the 4 P's of marketing.

Content Information:

Defining profit:

Profit is the surplus of revenue generated over expenses incurred for a particular accounting period. In simpler terms, it is when a company's revenues and gains are greater than its expenses and losses. Profit is the excess of income over expenses. Another way of saying it is the positive gain from an investment......


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Approximate Word Count: 659
Approximate Pages: 3 (250 words per double-spaced page)

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