FratFiles

• Save Paper

KEY MANAGEMENT ISSUES

Shimla Dairy is not among the current leading players in the market. The market leader's (Britannia) production capacity per day is almost 50 times that of Simla Dairy. With nearly 29 varieties of products, Shimla is now trying to increase the product line further. The company currently has 2 plants one at Shimla and the other at Kiarighat with a total capacity of 10000 litres of milk processing. With the Cheese industry slanting towards the growth phase, there is expected to be high increase in the competition, both from the domestic and the foreign players. This gives rise to number issues which concern the management. Which are as stated below:

• Currently, the company lacks of focus as it has a diverse product line with too many varieties of cheese products. With so many products it cannot be sure to decide as to which market segment to target in order to take the advantage of the growing market.

• The current Production Capacity is Low to face......

View the rest of this paper...

Approximate Word Count: 1320
Approximate Pages: 6 (250 words per double-spaced page)

Similar Essays

1. Hbs Case Simla Dairy
   

   HBS Case Simla Dairy. KEY MANAGEMENT ISSUES Shimla Dairy is not among the
   current leading players in the market. The market leader's ...