Body Shop International - Swot Analysis
Strengths
- Lack of Marketing, guerrilla/viral strategy
- Connection to political issues
- Strong customer community
- Strong social mission
- Lack of shareholder "consideration"
- The first to break the market
Weaknesses
- Locus of power on Anita and Gordon Roddick
- Connection to political issues
- Not "purple" in the US Market (they have been copied)
Strengths
The Body Shop International has many strong traits of strength that have catapulted them into the limelight throughout the years. Many of them are extremely unique to their business which also grips them into political controversy and "drama" as they undergo "business as usual".
Their first strong strength revolves around The Body Shop's lack of a traditional marketing strategy. Instead, their focus rests on a viral marketing strategy where consumers/customers take the burden of advertising upon The Body Shop and tell their friends. It is completely free and is proven.
Building on their lack of a......
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Approximate Word Count: 520
Approximate Pages: 3 (250 words per double-spaced page)
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