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Executive Summary Kudler Fine Foods

Executive Summary - Kudler Fine Foods Web Site
James Busch
Web Programming I – WEB/410
University of Phoenix Online
November 27, 2006
Forest Sun

Table of Contents
Executive Summary 1
Customer Perspective 1
Web Site Design 2
Web Site Maintenance 3
Proposed Design Elements 4
Proposed Site Changes 6
Conclusion 8
Storyboard of Proposed Site Changes 9
References a


Executive Summary
Kudler Fine Foods is a local retailer of gourmet foods and ingredients. Through three store-front locations Kudler offers premium products to the local market and regional chefs or restaurants. Since their inception, Kudler Fine Foods has strived to provide the very best customer experience through quality products at reasonable prices and has relied heavily on word of mouth and direct-mail marketing to grow the Kudler brand name. One aspect of the Kudler Fine Foods consumer experience has been their online web presence. The current Kudler Fine Foods Web site is used by many current......


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Approximate Word Count: 2562
Approximate Pages: 11 (250 words per double-spaced page)

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