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Ryanair

1.Microsoft (MS) operates in a highly attractive growth industry with above-normal performance. Having a closed source business model, the first mover advantage in the 1970s and 1980s when the software industry was an emerging industry, still is the basis for their present success. This allowed them to achieve technological leadership. Above that MS acquired strategically valuable assets before their full value was widely understood (e.g.: cheap acquisition of an existing operating system (OS) from a local programmer in the 1980s; later: acquisition of PowerPoint, stakes in web companies). After the market saw a flood of IBM PC clones in the mid-1980s, MS used its new position, which it gained in part due to a contract from IBM, to dominate the home computer operating system market with MS-DOS (Microsoft Disk Operating System) by selling their OS software to original eqipment manufacturers (OEM), thus achieving a market of 85 % in 1985. This position enabled MS to create customer......


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Approximate Word Count: 1133
Approximate Pages: 5 (250 words per double-spaced page)

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