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Factors affecting Industry Growth Trends
In attempting to determine future growth for sales, profit etc., there are many factors one could examine. However as brevity is of importance we have decided to use the following;
1.) Social Attitudes
2.) Legislation
3.) Distribution
4.) Competition:

1) Social Attitudes
Currently the business environment for distillers and vintners is strongly influenced by societal attitudes towards drinking and government policies reflect those attitudes. Government Policy objectives are aimed at reducing alcoholism and curbing the amount of under age alcohol consumption. A company such as Brown-Forman seeks to compete strongly in the marketplace and to protect the right of adult consumers to purchase these products.

Within the U.S. and other international markets Brown-Forman works with other distillers and vintners to gain a more favourable political and social environment for the sale of its products. Brown-Forman is a member of the......

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Approximate Word Count: 742
Approximate Pages: 3 (250 words per double-spaced page)

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