Marketing Mix Of Shading Technology Products:
Marketing Mix of Shading Technology Products:
Shades and Blinds in the USA
1. Introduction
The aim of this report is to present the marketing mix of blinds, shades and shutters in the United States. As a result of the real estate boom over the last decade in the USA during which house prices (especially near affluent, developed metropolitan areas) have steadily increased while mortgage rates have continuously declined, a significantly larger segment of the population had both readily available discretionary spend and financial incentive to upgrade their homes. Homeowners continuously re-financed existing mortgage loans to lower rates (thus lower monthly payments), freeing up available monies otherwise allocated for house payments. Additionally, more and more lenders began offering "home improvement" loans at very attractive rates. These factors have contributed to a significant upturn in the sales of shading technology products, such as blinds, shades, curtains and other......
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Approximate Word Count: 4790
Approximate Pages: 20 (250 words per double-spaced page)
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