Proposal To Gibson
The most effective solution for Gibson to increase sales, as well as profits is to more closely integrate the separate entities of the corporation. The new direction of the company should be to produce variations on one basic guitar that will satisfy price and quality concerns. There is still a need to produce both higher end as well as more economical guitars; however Gibson must find a middle ground to balance cost and quality.
Currently our production is split in two; the prestigious American models and the more reasonably priced Japanese (Epiphone, Tobias, etc.) models. Neither has left the customer totally satisfied with his/her choice in a Gibson. They are forced to choose from what appears to be either an overpriced guitar, or an inferior guitar.
With a Japanese model, the entry-level quality of the guitar will lead the customer to find a replacement as their skill advances. Since they are crafted to resemble the superior American models, the customer will assume......
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Approximate Word Count: 588
Approximate Pages: 3 (250 words per double-spaced page)
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