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SUN LIFE FINANCIAL – CASE REPORT

For:
teacher X
Corporate strategy
By:
Sébastien
Younes


Table of content
Table of content 3
1. Executive Summary 4
2. Introduction 4
2.1. Company background 4
2.2. Sun Life Financial Involvement in China 5
3. Definition of the problem 6
4. Description of the procedure to solve the problem 7
5. The research 8
5.1. The main implications of the resource-based view 8
5.2. The competence based perspective of strategic management 10
5.3. The strategic logic 11
5.4. The business and the organization concept 11
The business concept 11
The organization concept 12
5.5. The core process 13
6. Environmental analysis 14
6.1. The swot 14
Strengths 14
Weaknesses 14
Opportunities 15
Threats 15
6.2. The PEST 16
Political factors 16
Economic factors 16
Social factors 16
Technological factors (information gathered from internet dating 2005) 17
7. The attractiveness of the Chinese market 17
The Market 17
The people 18
8.......

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Approximate Word Count: 4667
Approximate Pages: 19 (250 words per double-spaced page)

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