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SWOT analysis
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A SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey, who led a research project at Stanford University in the 1960s and 1970s using data from the Fortune 500 companies.

Contents [hide]
1 Performing the SWOT Analysis
2 Internal and External Factors
3 Examples
3.1 Strengths and Weaknesses
3.2 Opportunities and Threats
4 Errors to Be Avoided
5 Additional Uses of SWOT Analysis
6 References
7 External links



[edit] Performing the SWOT Analysis
SWOT analysis is part of the Harvard Policy Model, which has been......

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