Anatomy Of A Brand
Anatomy of a Brand
Harry Potter Brand Wizard
To some, Potter-mania seems like a fad, but it contains lessons that are relevant to the entire marketing community
July 18, 2005
Harry Potter is one of the most remarkable brand stories of recent years. So much so, that there can't be a single person anywhere who hasn't heard of "the boy who lived" and the best-selling books that bear his name. To date, six books in the seven-book series have been published and approximately 250 million copies have been sold worldwide. This places the boy wizard third on the all-time bestsellers list, after The Bible (2.5 billion copies sold) and The Thoughts of Chairman Mao (800 million). J.K. Rowling's books have been translated into 61 different languages, including Icelandic, Serbo-Croat, Vietnamese, Hebrew, Swahili, Ukrainian, and Afrikaans, to say nothing of novelty editions in Latin, Gaelic and ancient Greek. In addition to the books themselves, the first three Harry Potter adventures......
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Approximate Word Count: 1601
Approximate Pages: 7 (250 words per double-spaced page)
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