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Defining Marketing Paper

What exactly Marketing is and why is it so very important for the success of organizations? This paper will define this writer’s perception of marketing as well as discuss some well established definitions of marketing. This paper will also explain the importance of marketing has to organizational success.

Personal Definition of Marketing
My understanding of marketing is primarily about the advertising and promotional side of the goods or services for the company’s customers. Working previously for an organization in the marketing department, I was familiar with advertising and promotional activities that were geared to a specific target audience. What this means to me is that marketing includes everything that has to do with coming up with a desired service or product for prospective customers. A key goal that I learned while working in the field, was to develop a lasting relationship with the customers who can directly or indirectly affect the......

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Approximate Word Count: 835
Approximate Pages: 4 (250 words per double-spaced page)

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