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Research in business
"For a long time, research companies have offered efficient collection of data, as well as timely and accurate reporting as their primary value propositions to clients. However, clients no longer view operational excellence as a value proposition, but rather as a basic expectation.
Rick Garlick, Maritz Research
learning objectives
After reading this chapter, you should understand…
1. What business research is and how it differs from decision support systems and business intelligence systems.
2. The trends affecting business research and the emerging hierarchy of research-based decision makers.
3. The value of learning business research process skills.
4. The different categories of firms and their functions in the industry.
5. The distinction between good business research and research that falls short of professional quality.
bringing research to life
Myra Wines, director of consumer affairs for MindWriter, Inc., has been charged with the......

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Approximate Word Count: 33592
Approximate Pages: 135 (250 words per double-spaced page)

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