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Running Head: INTERNATIONAL MARKETING ETHICS

International Marketing Ethics

Abstract
Businesses face various ethical challenges when conducting business. These ethical challenges are also present when conducting business aboard. Companies must be aware of ethical standards and acceptable behavior. This awareness means that marketers must recognize the viewpoints of three key players: the company, the industry, and society. Since these three groups almost always have different needs and wants, ethical conflicts are likely to arise. These challenges will be in every countries and industry.

Introduction
Given the complexity of the world in which we live, maintaining ethics in the business world is challenging in many ways. Ethics is not a tangible thing that can be measured to ensure that it is followed and to what degree it is not followed. Unlike laws, which are clearly defined and have offenses that can be punished, ethics is a standard of norms and values that are......

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Approximate Word Count: 1131
Approximate Pages: 5 (250 words per double-spaced page)

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