Searching For The Right Advertising Agency
Company Background
The story of Gateway is an inspiring one. The company, originally called Gateway 2000, was founded in 1985 in an Iowa farmhouse by Ted Waitt, the son of a fourth-generation Iowa cattleman. Armed with a rented computer, a three page business plan, and a $10,000 loan guaranteed by his grandmother, Waitt dropped out of the University of Iowa to pursue his dream. Gateway's early value proposition was similar to what it is today: offer products directly to the customer, build them to their specifications, provide them with the best value for the money, and offer unparalleled service and support. Waitt's start-up company had $100,000 in sales in its first year and by 1993 it became a Fortune 500 company with sales of nearly $3 billion. The company's rapid growth continued throughout the ‘90s, reaching a peak of more than $9.6 billion in 2000.
Over the past 18 years Gateway has been a technology and direct-marketing pioneer. It was the first company in the......
View the rest of this paper...
Approximate Word Count: 3708
Approximate Pages: 15 (250 words per double-spaced page)
Why should you join Frat Files?
- - It's safe, secure, and private.
- - Instant access to over 100,000 papers. New papers are added hourly.
- - Fast and reliable customer support.
Similar Essays
-
Searching For The Right Advertising Agency
Searching for the Right Advertising Agency. Company Background The story
of Gateway is an inspiring one. The company, originally ... -
Addition
... Time to do a little soul-searching and kneeling at the business confessional ... Right
or wrong ... RFP: You're the head of a young, aggressive advertising agency and you ... -
Promotional Communication Analysis
... activities people engage in when searching for, selecting ... Vaughn of the Foote, Cone
& Belding advertising agency. ... feeling theory or right/left brain theory to ... -
Human Resource Management
... the amount of investment for searching employee ... staff recruitment, they manage
advertising, agency referrals, and ... the recruiter in matching the right person to ... -
Analysis Of Effectiveness Of A Recruitment Process In An ...
... is difficult to find the “right” candidate within ... methods of external recruiting
entail searching the labour ... recruiting but lower than advertising in the ...
Frat Files
Members
Information
