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Running head: MATTEL CORPORATION AND EMOTIONAL INTELLIGENCE
Mattel Corporation and Emotional Intelligence


Mattel Corporation and Emotional Intelligence
Mattel Corporation faced disaster in 2000, losing a million dollars a day. The company was not only losing money, but also market share and many of its key leaders. "Morale was at an all-time low and the stock price wasn't far behind" (Robert A. Eckert, 2001). By 2005, however, the company was in excellent financial shape, with sales of $5.2 billion and a net income of $417 million (Gina Ruiz, 2006). What accounted for this dramatic turn around? The shrewd use of emotional intelligence on the part of Robert Eckert and his staff is one key reason.
The Problem
In May, 2000, Mattel consisted of three main splinter groups, each of which was characterized by a successful product line. The girls unit had Barbie. The boys unit had Hot Wheels. The infant and preschooler group had Fisher Price (Gina Ruiz, 2006). Each group......

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Approximate Word Count: 523
Approximate Pages: 3 (250 words per double-spaced page)

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