Marketing In The World As We Know It
It is important to understand the principles of marketing in today's society. In order to be competitive in the market place, an organization must analyze its marketing plan on a routine basis. I am most familiar with the military and Resurrection Life Church and will discuss how we market what we do to bring people to their respective organizations
To start out, we must first define marketing as it applies to the society's demographics, manner of thinking, and competitive intelligence. It is not the logical plan to sell something to someone that lives a thousand miles away, but to try to focus on those who are within one hundred miles. An organization must also consider if people are going to need or want the product or service that is to be offered, and if it will be reasonable to produce efficiently without going in the hole'. According to Kerin, Hartley, Berkowitz, & Rudelius, (2006), "Marketing is an organizational function and a set of processes for creating,......
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