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Defining Marketing
What is marketing? More important, what importance does marketing have on an organization’s success? In this paper, marketing will be defined. Included will be my personal definition of marketing, the definition found in Marketing Management, and the definition found in Basic Marketing. Based on these definitions, I will explain the importance of marketing in organizational success.
Definition of Marketing
There are several definitions of marketing. Although many sources define marketing differently, each definition has the same meaning. The following will describe my personal definition of marketing, followed by the definitions of marketing in Basic Marketing and Marketing Management.
Personal Definition
Marketing, in my own words, is the art of selling and advertising. Marketing consists of promoting, advertising, pricing, and distributing to consumers. Marketing allows organizations to get their products recognized and desired by consumers.
Basic......

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Approximate Word Count: 899
Approximate Pages: 4 (250 words per double-spaced page)

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