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An introduction to the case – The context of Organization

XEL Communications, Inc.—located in the outskirts of Denver, Colorado designed and manufactured various telecommunications products for a number of companies—primarily large U.S. telephone operating companies. Originally, it was a division within GTE headed by Bill Sanko, it was about to be closed when Sanko and a few others bought the loss making division from GTE and made it into a profit making organization. Its revenues increased from $16.8 million in 1992 to $23.6 million in 1993 and $52.3 million in 1994—over a threefold increase in three years. By the year 1996, XEL communications, Inc. employed approximately 300 people. The case examines several key aspects of XEL's operation: determining the appropriate product/market mix, financing growth, developing a quality-oriented culture, self-managing worker teams, and maintaining innovation. XEL is now faced with three options owing to its rapid growth. They could......

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Approximate Word Count: 1101
Approximate Pages: 5 (250 words per double-spaced page)

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