Nothing Much Now
By region. China and North America drove unit growth, up 17% and 8% Y/Y, respectively, to 9.4M and 9.3M units. This rapid growth more than offset weakness in Europe and Japan, which were down 16% and 7% Y/Y due to unrealized World Cup expectations and channel inventory concerns. Every TV technology experienced Q/Q declines in Europe and Japan.
Technologies
Plasma TVs were down in all regions -- except North America, which was up 38% Q/Q--leading to 4% Q/Q and 45% Y/Y growth to 2.3M units. Despite the growth, plasma TV units and revenues lost share vs. other technologies in Q2'06. While falling from 60% to 55% of the 40-44" category on loss of share to LCDs, plasma TVs rose from 47% to 50% of 50-54" TV shipments on share gains from microdisplay RPTVs.
Panasonic led the global plasma TV market with a 33% unit share followed by LGE on a unit basis and Samsung on a revenue basis. Interestingly, significant weakness in Europe caused plasma TV brands to increase their reliance......
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