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SUMMARY

1) How might the architectural paint industry be characterized? 2
a) The US paint industry 2
b) Architectural paint industry 2
2) How might the JB market area be characterized? 2
3) How can this market be segmented? 2
4) Which market to pursue? 2
a) Non-DFW Household, a high potential for growth 2
b) Urban professional, wants high quality paints 2
c) Non-DFW Professional, already dominant 2
d) Urban Household, very price- sensitive 2
5) What competitive position does Jones Blair have in its market? 2
6) What strategy should JB adopt to reach the segment sought? 2
a) Spend additional $350,000 on corporate advertising 2
Pros 2
Cons 2
b) Cut price by 20% 2
Pros 2
Cons 2
c) Hire one additional sales representative 2
Pros 2
Cons 2
d) Do Nothing (Status Quo) 2
Pros 2
Cons 2
7) Recommendations 2
SLIDES 2


1) How might the architectural paint industry be characterized?
a) The US paint industry
The US paint industry is considered to be a maturing......

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Approximate Word Count: 2629
Approximate Pages: 11 (250 words per double-spaced page)

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