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Industry Environment Analysis: consumer goods

- The consumer goods' is a global and mature industry.
- Highly competitive with an increasing number of competitors offering different versions of the same product and competing for price. Generic brands and Private-label goods are populating the market.
- Product innovation and quality are critical to succeed.
- Individual buyers have no bargain power. Instead, large retail chains and major supermarkets increase competition among consumer goods' manufacturers. Switching costs are low or in most cases null.

Position of the company in the Industry:

P&G has a global leader position in the consumer goods industry with many well known premium products in its portfolio like:
- Fabric and Home Care: Tide, Cascade
- Baby, Feminine and Family Care: Bounty
- Beauty Care: Max factor, Cover Girl, Head & Shoulders
- Health Care: Crest
- Food and Beverage: Folgers Coffee

Company Strategy Analysis

Procter & Gamble is a......

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Approximate Word Count: 1095
Approximate Pages: 5 (250 words per double-spaced page)

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