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In today's world consumers no longer have to leave the comfort of their home to go shopping. With the advancement of the internet, consumers have a virtual mall at their fingertips with thousands of selections for thousand of different types of merchandise. However, with the help of advertising and marketing on the internet, online retailers are able to entice potential buyers from many different markets not previously available. Target is one of those retailers that have been able to utilize this technology.
Target, or Target Corporation, is a well known retail department store in the United States. The first target company opened its doors in 1962 in Roseville, Minnesota. (Target Corporation, 2006) A primary objective for Target was to provide consumers with high quality, discount merchandise. The department store had to provide choices for merchandise with competitive prices while maintaining a unique selection.
Target's popularity grew despite other discount retail......

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Approximate Word Count: 742
Approximate Pages: 3 (250 words per double-spaced page)

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