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Hotels Research

TABLE OF CONTENTS

1. COMPANY BACKROUND P.3

2. PURPOSE OF RESEARCH P.3

3. RESEARCH DESIGN P.3

4. SAMPLE DESIGN P.4

5. OBJECTIVES P.5

6. DATA GATHERING AND PROCESSING P.5

7. TIMETABLE P.6

8. RMJ ADVERTISING SOLUTIONS BACKROUND P.7



1. Company background

Sheraton Hotels is the largest and second oldest of the hotels belonging to Star wood Hotels Resorts and was founded in 1937. Sheraton is a globally based hotel chain with numerous hotels scattered all over the globe and its major competitors include Hilton Hotels, Fairmont, Holiday Inn and the Best Western Group of Hotels. The Sheraton we have chosen to work with is located in Markham district of Ontario in Canada.

2. Purpose of the research:

To identify the most appropriate and efficient distribution channel for consumers - purchase from the hotels online website, book through travel agents or through expedia.com. This will help......


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Approximate Word Count: 1205
Approximate Pages: 5 (250 words per double-spaced page)

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