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. Brick and mortar supply chain for travel agents
The supply chain for many brick and mortar travel agencies is not much different from the online travel agencies. Both the online travel agencies and the brick and mortar travel agencies have direct connections into a global distribution systems like Galileo and Sabre, ( Baldwin, 2002). However, the delivery of services from the brick and mortar agencies are much more personalized, because the agents and customers are able to interact with each other face to face. In a brick and mortar store, customers are able to walk in to the store to plan and purchase their travel services. In this scenario, the agents are given the opportunity to market other types of travel services to their customers. In the supply chain of business to customer, the brick and mortar agencies are facing strong competition from the online travel agencies and from their suppliers. The ease and conveniences that the online travel agencies provide has been a big......

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Approximate Word Count: 476
Approximate Pages: 2 (250 words per double-spaced page)

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