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Globalization

Running Head: The Impact of Globalization on Business Enterprises

Ryasat Taha
University of Arizona
MBA 501
September 25, 2006

Worlds biggest fast food company McDonald's, now facing the damage of losing its reputations and has become a focal point in international debate about rising obesity rates.
World's largest chain of fast food restaurant McDonald's, offers variations of meals, such as burgers, French fries, vegetarian food and some healthy menus like milk shakes and fruits are included. McDonald's commitment is to serving fast. The larger McDonald's grows, the more vulnerable it becomes to negative customer perceptions. In 2004, Morgan Spurlock's documentary film Super size me effaced its customers to not to buy food from McDonald and produced negative publicity for McDonald's, with allegations that McDonald's food was contributing heavily to the epidemic of obesity in American society, and failing to provide nutritional information about its food for its......


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Approximate Word Count: 1102
Approximate Pages: 5 (250 words per double-spaced page)

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