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This essay will discuss how the FedEx Corporation strategically used IS to exploit the
Internet to compliment their core business, and dramatically increase company profits.
Based on this case study It will explain how formulating an IS strategy can help a
company achieve its business objectives, and it will also discuss the importance of
strong leadership and management support for the IS strategy.
Fred Smith founded FedEx Corporation formerly known as Federal Express in 1973 in
Memphis, Tennessee. An Express Transport and Logistics company, Federal Express
was joining a domestic market dominated by the US Postal Service and UPS (United
Parcel Service). Fred Smith understood for the company to prosper, he had to embrace
technology and use it strategically to improve his business. Smith understood the
importance of information in his industry, his vision being: "information on a package
is as important as the package itself."
FedEx instantly broke the mould by bucking......

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Approximate Word Count: 2074
Approximate Pages: 9 (250 words per double-spaced page)

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