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LA CORUNA, Spain (CNN) -- Spanish retailing giant Zara has one of the sweetest success stories in the fashion business.
While its rivals start planning their lines on average nine months before they hit the shelves, Zara has a reputation for instant reaction to fashion trends and rapid restocking of stores to meet demand on items that are hits.
It's also not afraid to pull items from shelves and cancel ones that aren't selling.
Zara can make a new line, from the initial concept to when it arrives in the shops, in just three weeks.
But how did this once-tiny lingerie company, based in the small northern Spanish town La Coruna, grow to become one of the biggest -- and most successful -- players in its game?
The secret, according to CEO Jose Castellano, is its reliance on communication, and the way it uses existing technology to take control of almost every aspect of design, production and distribution.
Intidex, the company that owns Zara, is still located on the outskirts of La......

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Approximate Word Count: 571
Approximate Pages: 3 (250 words per double-spaced page)

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