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Table of contents

1 Introduction 3
1.1 International Managerial Economics 3
1.2 Purpose of the report 3
1.3 Problem formulation 3
1.3.1 Description of the firm 3
1.3.2 Problem identification 3
1.3.3 Problem solving 3
1.4 Delimitations 3
2 Presentation of the firm 4
2.1 Bestseller 4
3 Market structure 5
4 PRODUCT AND PRICE 7
5 Value Creation 8
5.1 What is value creation and why is it so important? 8
5.2 Ways to create value 8
5.3 Capturing Value 9
6 Bestseller and transaction costs 10
6.1 Transaction costs in relation to Bestseller 11
7 Diversification 12
7.1 Cost of diversification 12
8 Porter's five forces 13
9 Blah 15
9.1 Bestseller's Organizational Architecture. 16
10 Problems for Bestseller 17
11 Conclusion 18
A Appendix 19
A.1 Log (project period) 19

1 Introduction
1.1 International Managerial Economics
International Managerial Economics is a subject we are attending at our first year. The subject is a guide to make a business successful, with......

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Approximate Word Count: 4517
Approximate Pages: 19 (250 words per double-spaced page)

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