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Jean Kilbourne

BEWARE OF AN AD!
Mass media plays a great part in our lives. Television, newspapers, magazines surround us everywhere every day of our lives. All of them are stuck with different kinds of ads. But how often do we pay attention to the real sense of those ads and the ways the advertisers try to sell various products to us? We see dissoluteness and challenging behavior every day in life and we got so used to it in, at first sight, such small pieces of film, and apparently of our day routine, as advertisement, that we hardly notice the big picture. For over twenty years, Jean Kilbourne has been writing, lecturing, and making films about how advertising affects women and girls. In her essay, "‘The Two Ways a Woman Can Get Hurt': Advertising and Violence", Kilbourne looks very deep into the connection between abuse and ads. She develops a theory in which she emphasizes dehumanizing women in ads, and shows us what terrible things sometimes can be concealed behind a simple and......


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Approximate Word Count: 2087
Approximate Pages: 9 (250 words per double-spaced page)

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