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SWOT Analysis
Strength (Company and Shakti)
• Well-defined product portfolio spread across many product categories. Strong brand presence.
• Formidable distribution network covering large area of the country. Extensive reach.
• Because of being the first to enter the rural markets, it has greater access and experience in rural markets than the competitors.
• For Shakti, operating as direct-to-home sales force helps extending product reach, creating brand awareness among the lower level of society. By educating consumers on the health and hygiene benefits of HLL brands will stimulate demand and nurture relationships to reinforce the HLL messages to the consumers, and change the lives of people in rural India.
Weaknesses and challenges
• Costs management. For example, the Vani program has not made any contributions to the company. To cover 5,000 villages would cost Rs. 50 million. Another example is the system of Rural Sales Promoters, who were outsourced to manage the......

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Approximate Word Count: 668
Approximate Pages: 3 (250 words per double-spaced page)

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