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3M Chile – Health Care Products

Chile has one of the healthiest economies in Latin America. The publics GDP per capita was on the rise, in turn meaning they have a higher disposable income. 3M's vision is that the Chilean public would start buying higher quality items, within the health care sector. The questions started arising about how to market products to a sector that is use to having products recommended by pharmacists. This usually created a lack of brand loyalty and more of a decision made as pertains to price. The general public for the most part was unaware of higher quality health care products supplied by 3M. The question was: how is 3M going to make the public buy there products? 3M came up with two options; the first being a first aid kit comprised of 3M products that would arise awareness of the products. The second concept was to sell the items in categories, similar to the U.S drugstores.
Should the HCP management team go ahead with the first aid kit design?......

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Approximate Word Count: 371
Approximate Pages: 2 (250 words per double-spaced page)

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