The Merchants Of Cool
Merchants of Cool:
Teens and Sexuality
Teenagers are bombarded with images and ideas of sex in the media. However the advertising industries claim that teenagers were already obsessed with sex before the images were plastered all over their world. The industry also claims that they develop their advertising around what the teens enjoy and that they've researched teen lives, culture and their way of thinking in order to obtain the most successful advertising method. "We're only reflecting the real world. Sex is a part of teen's lives, so it better be in their media, too." (Narr. in Merchants of Cool). Did the teens develop the pop culture first, or did the media hype teen sexuality and therefore make it pop culture? Which came first, the chicken or the egg? I'll be arguing that although teens may have always had a sexual appetite and were the ones that fed on the sexually hyped shows, the media had a snowballing effect to the point of increasing and encouraging sexual behavior......
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