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I. Introduction
Word-of-mouth advertising is often referred to as one of the most important sources of information for a consumer because it allows them to connect on a personal level instead of feeling pressured from a distant and calculated marketing pitch by an advertiser. Ironically, this form of "advertising" is not paid for, whereas advertisers usually pay for their advertisements. Word-of-mouth and buzz marketing can often be related in many ways because they are both a technique of viral marketing. According to WhatIs.com: "viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect." Buzz marketing and word-of-mouth are often viewed as a better source than mass media and most other forms of advertising because the personal level of consumer to consumer advertising lets satisfied consumers tell others how much they like a......

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Approximate Word Count: 2854
Approximate Pages: 12 (250 words per double-spaced page)

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